Our services
From concept creation to execution, we design bespoke bar programs that balance creativity with operational excellence.
Our approach goes beyond recipes and glassware — it begins with understanding a venue’s personality and ends with a guest experience that feels effortless and memorable.
We work closely with owners, managers, and design teams to shape every layer of the program: identity, concept, bar layout, menu development, workflow, and service rituals. Whether you’re building a bar from the ground up or refining an established operation, we tailor systems that are both beautiful and functional — programs that perform on a busy Saturday night and still feel inspired months later.
At Straight Up Bar Services, every detail serves a purpose — from the first impression at the door to the last sip of the night.
Bar & Beverage Consulting
Rooted in Giorgio’s background in Australia’s specialty-coffee scene, our coffee programs combine technical expertise with design-led service.
We believe coffee should reflect the same creativity and attention to detail as a world-class cocktail — precise, consistent, and full of character.
From bean selection and recipe development to equipment sourcing, staff training, and workflow systems, we shape programs that integrate seamlessly into a venue’s identity. The result is a coffee experience that enhances your brand, strengthens daily operations, and leaves a lasting impression on every guest.
Coffee Program Design
Hospitality is about emotion as much as execution.
We help venues define their narrative through brand positioning, tone of voice, and menu storytelling — shaping identities that feel authentic and distinct.
Our work bridges creative strategy and guest psychology, ensuring that every visual cue, word, and flavor tells the same story. From naming and brand language to concept direction and menu copy, we build brands that resonate with guests and stand the test of time.
Brand Development & Storytelling
People make the program.
We design and deliver tailored training that empowers teams to perform with confidence, consistency, and pride — cultivating a culture of excellence behind every bar.
Our programs combine technical skill-building with service philosophy, leadership coaching, and real-world practice, ensuring teams not only understand what to do, but why it matters. Because when people feel ownership and purpose, hospitality becomes second nature.
Training & Team Development
Whether launching a new venue or refining an existing one, we build frameworks that make quality scalable.
Our process focuses on creating systems that uphold consistency without compromising creativity — structures that support great service rather than restrict it.
From service rituals and team organization to inventory control, cost management, and day-to-day operations, we help operators streamline performance while maintaining individuality and soul. The result is a program that runs smoothly, sustains excellence, and leaves room for genuine hospitality to shine.